What is the difference between trademark and brand?
Many people confuse the “trademark” with the “brand”. The brand refers to an exclusive visual,
emotional and cultural image that allows consumers to associate a product with a company,
with a broader meaning range than the trademark. The trademark is an extremely important element of the brand.
The brand often includes other elements such as design, trade dress, slogan, symbol,
sound and brand concept that connects consumers with specific products, image and reputation.
Is there any risk in trademark registration?
There is a risk of application failure due to rejection by the Trademark Office. In 2018, the rejection
rate of trademark application in China was about 40% for several major reasons: the examiners’ subjective
inclination, similar trademarks, trademarks with common names, and trademarks lacking distinctiveness.
What can be applied for trademark registration?
Characters, graphics, letters, numbers, three-dimensional signs and color combinations, as well as combination
of the above elements, can be registered as trademarks.
Why do we use trademarks?
Trademarks make it easy for consumers to find your products.
Trademarks are one of the most effective marketing and communication tools.
Trademarks are the foundation for building brand image and reputation.
Trademarks can avoid consumer confusion.
Trademarks are one of the most valuable and lasting commercial assets.
Trademarks can provide support for companies to create higher sales and profit margins.
Strong trademarks make it easier for companies to hire and retain employees.
Trademarks are the most effective weapon against unfair competition.